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Light tomorrow with today

Always celebrate small wins. Even if you failed at the beginning, it’s okay. You can always start all over again.
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Hello, I am Jonas Heidenfors

After years of working closely with founders, executives, and investors across the global tech and fintech landscape - from scaling sales and navigating M&A, to building partnerships and expanding into new markets, I came to realise something deeper:
Behind every business decision is a human being.
Behind every strategy, a story.
Behind every growth curve, a leader asking: "What’s next for me?"

Today, I work as a coach for people in these very industries - founders, leaders, operators, and teams - helping them reconnect with what truly matters.
Not just the next deal, the next role, or the next market, but the deeper questions that fuel real growth:

  • Who am I becoming as a leader?
  • What kind of life and work do I actually want?
  • How do I show up — for myself, my team, my vision?

I believe that we already carry the answers we seek — we just need space to listen.

My role is to help create that space. To ask better questions.

To hold presence and perspective.

And to support you in finding clarity and alignment as you navigate change, complexity, or the next chapter in your journey.

This isn’t about performance hacks or quick fixes. It’s about growth that’s grounded, conscious, and real.

  • Increased self-awareness

    Gain a deeper understanding of your strengths, weaknesses, and values.

  • Improved goal setting

    Learn to set clear, achievable goals and create a roadmap for success.

  • Enhanced performance

    Unlock your full potential and achieve peak performance in your personal and professional life.

  • Greater fulfillment

    Experience a greater sense of purpose and satisfaction in your life.
Coaching pricing-plan
Start package (3 session)
$250
Basic coaching support
Gold package (10 session)
$810
Premium coaching support
Single session
$90
One-time coaching session
Silver package (5 session)
$400
Mid-level coaching support
Platinum package (20 session)
$1600
Exclusive coaching support
Custom package
Contact for pricing
Tailored coaching plan
What is coaching?
Client reviews
Client A
Total beginner
Working with this coach was a transformative experience. I gained clarity on my goals and developed practical strategies to achieve them.
Client B
Professional painter
I was hesitant at first, but the coach's supportive approach and insightful guidance helped me overcome my challenges and achieve significant progress.
Client C
Passionate amateur
The coaching sessions were incredibly valuable. I learned new skills, improved my confidence, and achieved results I never thought possible.
Contact me
Jonas Heidenfors
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